The Strategic Application of Fallacies in Advertising: Their Significance and Impact on Consumers
Persuasion is at the heart of advertising. Marketers want to draw in customers, pique their interest, and inspire them to act. Advertisers frequently use persuasive strategies—some emotional, some rational, and many based on fallacies—to do this. Fallacies in advertising examples have tremendous psychological impact while being technically incorrect arguments. They are a mainstay in the